— PROJECT NAME
Audiovisual made in 2010 for the promotion of Maria Ruano’s clothing collection called “Afectados” (Affected). The creative idea was developed with her and it consists of a violent dialogue between two individuals through masculine and feminine layers of stereotypes in pursuit to find themselves.
With the collaboration of Madrid’s branch of Instituto Europeo di design (IED), the video was shown at Madrid Fashion Week and at London Fashion Week.
I hand drew the video’s storyboard. It was really handy during shooting, even if some shots were discarded due to time. The photography director did a really great job translating them to screen. He didn’t want to be over-influenced by the storyboard, and so sometimes asked me to describe what I wanted instead of looking at the boards. Either way, he totally captured the essence of the drawings.
Saul Aldea, Carolina Zuluaga
Axier Ruiz Tens