Afectados

— PROJECT NAME

Afectados


— ROLE

Concepting

Co-Directing

Story-Boarding

Audiovisual made in 2010 for the promotion of Maria Ruano’s clothing collection called “Afectados” (Affected). The creative idea was developed with her and it consists of a violent dialogue between two individuals through masculine and feminine layers of stereotypes in pursuit to find themselves.


With the collaboration of Madrid’s branch of Instituto Europeo di design (IED), the video was shown at Madrid Fashion Week and at London Fashion Week.

Video

| Afectados (Afected) Fashion Film |

Stillframes

Storyboard

I hand drew the video’s storyboard. It was really handy during shooting, even if some shots were discarded due to time. The photography director did a really great job translating them to screen. He didn’t want to be over-influenced by the storyboard, and so sometimes asked me to describe what I wanted instead of looking at the boards. Either way, he totally captured the essence of the drawings.

CREDITS

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Costume Design:

Maria Ruano


Models:

Saul Aldea, Carolina Zuluaga


Script:

Ivan Miguel





Direction Assistant:

David Ceballos


Cinematography:

Victor


Camera:

David Echeverria



Camera Assistant:

Javier Santiveri


Music:

Axier Ruiz Tens


Co-Director:

Ivan Miguel

Maria Ruano


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