What would it mean if you could carry around all your essentials without having to put keys, credit cards, or coins in your pocket? It would mean freedom to choose clothes without pockets. This idea was brought to the extreme.
I collaborated as art director on this campaign, helping in the concepting fase, casting, and over all art direction of the piece
Granada Football Club
I executed a series of videos as art director for Granada FC. I collaborated in developing the overall aesthetic, creating closing style frames, and making decisions on set that ranged from choosing the angle of the camera to styling elements on set.
| Granada FC – The best day of my life – Spot |
The brief asked us to promote a series of secret films recorded in just 13 hours with reduced teams and a very limited budget, showcasing just what a team of professionals can really do.
William Hill’s first multinational campaign (the spot was developed for England, Switzerland, Italy and Spain) was multi-executional exercise where the relationship between the brain and passion in sport betting was explored with humor.