— PROJECT NAME
Adobe Year In Review
Adobe asked to SkyCar Creative to develop some quotes for their year in review video. They wanted to showcases their growth.
For me this was an opportunity to approach the project as if they were main tittles. The approved concept had the creative umbrella of "growth", displaying an empty space for the inclusion of the quote and some kind of animation in 3d that was growing, expanding, or rising.
The original video ran together with Queen’s “Don’t Stop Me Now” which for obvious reasons I cannot display. The current mix was generated focusing on the sounds that growth would generate in each scene.
The final concept and style was the combination of two of the three proposed approaches. The combination allowed us to add a colorful approach to a strong concept.