— PROJECT
Adobe PDF
— ROLE
Art Direction
Story-Boarding
Adobe wanted to explain PDF’s new highlights linked to the Cloud Service and the possibilities of different people accessing a file and editing it. Enter a document’s journey between different users and scenarios to show how easy the new features are.
Video
| Adobe Acrobat DC- Video |
First Set Proposals
Style Frames
To make the storytelling easier, and keep the focus on the screen while changing clearly between environments/situations, colorful monochromatic scenarios were developed that would show, even in a topic as dry as office document management, the creative style of the brand.
| Adobe Acrobat DC- Style-frames |
Making of
| Adobe Acrobat DC- Video |
Art Director
SkyCar Creative
Adobe