BirdLife

PROJECT

SEO Birdlife

ROLE

Illustration

Directing

Animation

I worked with the agency Sra. Rushmore on this video for the protection of migrant swallows.


The agency developed a really catchy song to discourage people from damaging nests. They provided me with a general script and encouraged me to make several decisions regarding the aesthetic, motion, and narrative devices.

Translation



If a penguin who has come from afar //makes a nest in your house//you wouldn’t do this// no no no // If a koala who has come from afar //makes a nest in your house//you wouldn’t do this// no no no // If a seal who has come from afar // makes a nest in your house//you wouldn’t do this// no no no // If a swallow who has come from afar // makes a nest in your house// you wouldn’t do this// protect them!// Don’t do to birds what you wouldn’t do to other animals // Destroying nests is cruel and illegal

Technique

The final piece is a combination of vector animation and traditional cell-shading in order to provide to the piece a human-made feeling that underscores campaign's message.

Credits

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  • Agency:
  • Sra.Rusmore
  • Creative Directors:
  • Esther Rozadilla
  • & Rafa Otero
  • Account Director:
  • Laura Fuentes

Account Exec.:

  • Julieta Arana



Production

Company:

Freelance For

Producer:

Iñaki Soriano

Music:

Jose Bataglio

Sound:

Sonomedia



Illustration:

Ivan Miguel

Animation:

Ivan Miguel

Client:

SEO Birdlife

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