Motion Hatch

PROJECT

Motion Hatch Identity


ROLE

Concepting

Design

Animation

I was approached by Motion Hatch to develop the visual identity of the new YouTube channel they were planning to launch.


Motion Hatch’s imagery has been strong and consistent for years, but for me, it was clear what the next step to pitch was: A jump into a new dimension. Figuratively (the journey students make with their careers, the step in Motion Hatch’s development of launching a YouTube channel) and literally (with the use of 3D and adding the Z axis).

Intro

The intro portion was the crown jewel piece of the identity, setting the style and tone for the rest of the pieces to deliver. The final piece has some subtle nods to Alice in Wonderland, Dr. Who, and Motion Hatch’s visual history.

Intro| Video

Intro| Original Pitch

Intro| Stills

Role

Concepting

Design & Animation

S

Client

Motion Hatch


Music

  • Sono Sanctus
  • I


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