I was approached by Motion Hatch to develop the visual identity of the new YouTube channel they were planning to launch.
Motion Hatch’s imagery has been strong and consistent for years, but for me, it was clear what the next step to pitch was: A jump into a new dimension. Figuratively (the journey students make with their careers, the step in Motion Hatch’s development of launching a YouTube channel) and literally (with the use of 3D and adding the Z axis).