This work was created as assignments for the Intensive Design Bootcamp course from School of Motion. All work is speculative, and created for educational purposes and for l my design skills. Every brief had to be developed and delivered in an average of 4 days.
Expedition 100: Mission to Mars
In this exercise, we were required to develop a 30-second bumper for a hypothetical TV show on the NASA channel. The TV show documented what would be the first expedition sent to colonize Mars. Among the requirements of the brief were developing some tech imagery and color treatment of their imagery. In my approach, I tried to empathize with the epic event, with dusty shots that could be taken from the conquering of the far west- a close approach to the one Bradbury took in his “Martian Chronicles”.
Converse: Logo Revealing
In this exercise, Converse’s logo bumper had to be developed. It would be shown at the beginning of their social media videos and should show the brand’s ethos in a scarce 7 seconds. My way to tackle it consisted in reducing the color palette to a timeless, hip B/W and to show the journey from a spotlight that guides the way to a rock star brand that Converse is.
Urban Freestyle: Tokyo Throw-down
The exercise consisted in designing frames for a 30-second bumper of a hypothetical hip-hop dance TV show: two teams of dancers defy each other on the streets, to the tune of local hip-hop music. This season happened in Japan and the brief asked to catch some of the essence of the hosting country. My approach was a battle scene with the style of vintage manga covers and 80's Japanese advertising style, giving a fantastic big dimension to the dance battle
12 Km: Teaser
The next exercise consisted in creating the visual treatment, text locks, and transition for the trailer of an existing movie: 12km. A movie which develops during 80's Russia where a group of scientists and miners dig into the ground, only to start hearing voices from below. The brief asked for a gritty treatment in the mood of Carpenter’s “The Thing”. My approach consisted of transforming the whole trailer in a journey from the surface to the core of the danger, 12 km into the ground. This exercise partly used footage by Mike Pecci. To learn more about the movie 12kilometers, check out www.12kilometers.com